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This paper aims to detail how consumers can harness the power of brands to reconstruct their lives.

The authors followed five brand devotees over several years, using various data collection methods (long interviews, observations, videos, photographs and secondary data) to study how they reconstructed their lives with a brand.

Consumers transform their existence through a distinctive form of brand appropriation that the authors call brand magnification, which unfolds: materially, narratively and socially. First, brand devotees scatter brand incarnations around themselves to remain in touch with the brand because the brand has become an especially positive dimension of their lives. Second, brand devotees mobilize the brand to craft a completely new life story. Finally, they build a branded clan of family and friends that socially validates their reconstructed identity.

The research extends more muted depictions of brands as soothing balms calming consumer anxieties; the authors document the mechanism through which consumers remake their lives with a brand.

The research helps rehabilitate the role of brands in contemporary consumer culture. Organizations can use the findings to help stimulate and engage employees by unveiling the brand’s life-transforming potential for consumers.

The authors characterize a distinctive, extreme and unique form of brand appropriation that positively transforms consumer lives.

Using the example of women incarcerated in Canada, this paper aims at showing the necessity of studying prisoners’ health and healthcare through a perspective informed both by a criminology of the body and prison/penal sociology. Health is too often constructed as a set of discrete variables that can be isolated from the whole person and her environment. In this paper, we want to show the complexities and richness of situating carceral health and healthcare within the experience of the body and prison. After describing the situation of women in prison in Canada and their health status before incarceration and while in prison, the intricacies of health, healthcare and punishment will be described and we will conclude by showing how health and the body act as a site of control and a site of resistance for incarcerated women.

There are ongoing concerns that asylum seekers who have been tortured and who suffer trauma‐related mental disorders are being refused protection by countries in which they seek asylum. The study described here assessed a consecutive sample of recently arrived asylum seekers attending immigration agents in Sydney, Australia, using a series of structured measures. Participants were followed up to assess the outcomes of their refugee applications. The 73 participants, who had resided in Australia for an average of 4.3 months, reported high rates of torture (51%), and that group was at highest risk of suffering a combination of post‐traumatic stress disorder (PTSD) and major depression, a response pattern associated with substantial levels of psychosocial disability. Neither past torture nor current psychiatric disorder influenced the outcomes of refugee applications. The study raises further concerns that tortured asylum seekers and others with trauma‐related mental disorder may be at risk of repatriation to their countries of origin.

Presented on behalf of the Evian Group @ IMD, this paper aims to expand upon points made in the keynote speech at the 9th Annual EABIS Colloquium on Corporate Responsibility and Emerging Markets held in St Petersburg, Russia on 20‐21 September 2010.

Three themes are explored within the context of the BRICs: geopolitics and global governance in the twenty‐first century; the balance between public good and private enterprise; and frameworks for equitable trade and inclusive growth.

The global situation is precarious, characterized by multi‐polarity, asymmetrical power threats, and a vacuum in global governance. The trade‐based economic development of the BRICs is a positive economic sign but raises implications for sustainability. There is a need for balance between the ability of the public sector to provide public goods, including global public goods, and the need for government to create incentives for the private sector and unleash its creativity and energy. With the proper incentives and legal structure, including respect for the rule of law, the energy and creativity of the private sector can be harnessed to develop a framework for equitable trade and inclusive growth, and to further the development of a sustainable global market economy.

The paper provides a catalyst for discussion that bridges the gap between business school education, legal education, political science and economics.

Assistive living technologies provide support for specific activities, transforming a home into a smart home. The purpose of this paper is to present how to design, implement, deploy and install a personalized ambient support system for the elderly suffering from Alzheimer’s disease (AD) and nighttime wandering.

The intervention presented in this paper proceeds in two phases. During the monitoring phase, the system determines the profile of the person with AD, based on nighttime routines. Data are gathered from sensors dispatched in the smart home, coupled with physiological data obtained from sensors worn by the person. Data are then classified to determine engine rules that will provide assistance to the resident to satisfy their needs. During the second phase, smart assistance is provided to the person via environmental cues by triggering rules based on the person’s habits and the activities occurring during night.

The paper develops the architecture of a non-intrusive system that integrates heterogeneous technologies to provide a calm environment during night and limit wandering periods.

The goal is to help people age well at home as long as possible and recover a regular circadian cycle while providing more comfort to the caregiver.

The system presented in this paper offers a calm and personalized environment with music and visual icons to soothe persons with AD and encourage them to go back to bed. It is installed at the patient’s home using wireless technologies.

The non-observed economy (NOE) is a pervasive phenomenon worldwide, especially in developing countries, but the size of the NOE and its contributions to the overall economy are usually unknown. This paper presents an estimation of the average size of the NOE for the 31 provincial regions in China between 1992 and 2013.

This study uses the Defense Meteorological Satellite Program/Operational Linescan System (DMSP/OLS) nighttime light data combined with 11 existing surveys on or measurements of NOE for 191 countries or regions throughout the world, to measure the size of the NOE.

The results show that the NOE share is unevenly distributed among China's provincial regions, with the smallest being 3.19% for Beijing and the largest being 69.71% for Ningxia. The national average is 43.11%, while the figures for the eastern region, middle region, northeastern region and western region are 39.3%, 47.6%, 44.7% and 43.6%, respectively. The NOE estimates are negatively correlated with the measured gross domestic product (GDP) and GDP per capita, which suggests that developed regions tend to have less NOE.

The nighttime lights are used to measure the NOE for China's provincial regions. Compared with traditional databases, one of the prominent features of nighttime lights is its objectivity, as there is little human interference; therefore, it can be used to achieve more accurate results.

This chapter integrates the motivation phenomenon of goal hierarchy and equifinality into the employee resilience conceptualization to highlight adaptive manifestations of resilience to failure at work. Experienced failure offers an important context to consider adaptive resilience, as failure may offer feedback that pre-failure strategies will not lead to higher-level goal accomplishment; making lower-level goal changes critical for success. This chapter offers a fine-gained presentation of what employee resilience does (and does not entail), to address current concerns about: (a) a lack of agreement concerning what “positive adaptation” means; and (b) potential dangers in the unknowing encouragement of maladaptive resilience after failure (e.g., harms to employee well-being and success). Here, goal revision or abandonment at a lower-level of one’s goal hierarchy, as opposed to higher-level goal abandonment, is presented as a form of adaptive employee resilience. This change places the focus of employee resilience on perseverance toward big picture goals, rather than traits or outcomes associated with perseverance; which helps to further distinguish resilience from related concepts, antecedents, and outcomes. This conceptual clarity is useful in furthering the nomological network development of resilience, and better equips researchers and practitioners for assessing and promoting adaptive resilient responses to failure.